Join ASB in celebrating Honolulu Pride Month!

Annually celebrated in October and spearheaded by the Hawaii LGBT Legacy Foundation, Honolulu Pride Month promotes inclusion, diversity and respect. We're proud to bring real impact to our community through our sponsorship of Honolulu Pride Month activities and initiatives.

couple sitting outside

#ASBPride: Manaola's Story

This week, we continue our Honolulu Pride Month celebration with the third of four videos in our #ASBPride series. Manaola Yap, designer and owner of Manaola, and Zachary Pang, chief executive officer of Manaola, share their pride story in the video below.

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#ASBPride: Elisia's Story

As we continue our celebration of Honolulu Pride Month, we're excited to share another inspirational story – this time from Elisia Flores, CEO and Vice Chair of L&L Hawaii, who is also a customer and member of our ASB Board of Directors.

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#ASBPride: John's Story

As part of our festivities this Pride month, we’re excited to launch our ASB Pride Story video series where our teammates and community partners share personal experiences on inclusion and diversity. Hear from John Ward, Executive Vice President, Chief Marketing and Product Officer.

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We'll be posting a new one every week! In the meantime, check out our full collection of #ASBPride stories.


couple sitting outside

See our Tiny Float in action

Presented by the Hawaii LGBT Legacy Foundation, Honolulu Pride Tiny Floats are constructed and filmed by Hawaii's LGBTQ+ community and allies. Watch out for the #ASBPride Tiny Float and don't forget to vote for your favorite pride vehicle! LEARN MORE