Our Community
At American Savings Bank, community is at the core of everything we do. We understand that bringing real impact to our community means more than just giving financially. It also requires the commitment of our time, "sweat equity," best ideas and leadership to support our focus areas:
- Promoting financial wellness for individuals and businesses
- Increasing the supply of and access to affordable housing
- Supporting Aala Park and neighboring communities

ASB's Key Community Programs
Seeds of Service
Seeds of Service is our teammate volunteer program which encourages support of community service projects at the bank-wide, branch and department level to benefit schools and other non-profit organizations in neighborhoods on each island.
The Kahiau Giving Campaign
The Kahiau Giving Campaign is our annual teammate giving program which raises funds to support select Hawaii non-profits.
KeikiCo
KeikiCo is an annual business plan competition that challenges Hawaii’s public and charter school students in grades 3-12 to solve real-world problems through entrepreneurship.
Community Reinvestment Act
Community Reinvestment Act fulfillment ensures that all members of the community, including low and moderate income neighborhoods, have fair access to financial resources.