How Buy Local HawaiiSM Works
Three easy steps to start saving and supporting local merchants across the islands.
Find a Merchant
Look for our Buy Local HawaiiSM signage and door decal at participating merchants or browse our interactive map for merchants near you.
Show Your Debit Card
Let the merchant know you’re claiming the offer by showing your ASB Visa® Debit Card before completing your purchase.
Pay Your Way
Tap, swipe, or dip your ASB Visa® Debit Card to complete your purchase. Keep using your debit card for more savings while supporting local.
New Merchants
Be the first to discover these local gems. Check back periodically for new offers added throughout the year.
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Participating Merchants by Island
Select an island below to explore all participating merchants. Click on a merchant's name to see merchant photos and location on the map.
What's Happening Around the Islands
Learn more about our merchants and join us for upcoming exclusive events celebrating local businesses, food, culture, and community across Hawaii.
Hawaii's Shop Local Pop-up Event
Oct 31, 2026 · PEARLRIDGE CENTER | MAUKA UPTOWN
Join American Savings Bank at Pearlridge Center to discover handcrafted jewelry, island-inspired apparel, artwork, delicious treats, and more from Hawaii's small businesses.
Plus, five of our Buy Local HawaiiSM merchants will have booths to shop, eat, and save!
Sparky's Food Co.
Merchant Spotlight
Looking for ono local food in Maui? Head to Sparky's Food Co. in Kahului for hearty Hawaiian comfort food made from family recipes. Check out popular items like the Hawaiian Plate, Hurricane Mochiko Chicken, or Sweet & Spicy Crispy Pineapple Chicken.
Brick Oven Pizza
Island Hopping
For over 40 years, Brick Oven Pizza has been serving up delicious, handcrafted favorites made with aloha. This family-owned and operated merchant has locations in Kalaheo, Kauai and Kapolei, Oahu, offering crave-worthy pizzas, hearty pastas, sandwiches, and sweet treats.
Lights, Camera, Support Local!
See how our Buy Local HawaiiSM merchants are making an impact in our community. Click the videos below to watch the full TV segment.
HiNow Daily HiNow Daily
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Island Life Live
Island Life LiveJoin Buy Local HawaiiSM and Grow Your Business
Since 2021, the Buy Local HawaiiSM program has connected hundreds of local eateries, retailers, and service providers with thousands of active debit card holders across the islands. This is more than just a program with offers– it is about building connections in the community and keeping money right here at home.
- New marketing opportunities for your business
- Boost brand visibility and awareness
- Connect, collaborate, and grow with local business owners
People want to support local businesses, but it's not always the feasible option because making product in Hawaii is pretty expensive. With the Buy Local Program, our customers get a break off that and it's been really great to offer it. The program also connects our community and customers with local businesses in the area.
Program at a Glance
*Entire purchase must be paid for using an ASB Visa Debit Card. Minimum purchase amount is after any other promotional offer allowed by the merchant is applied and before tax and tip. Limit of one offer per visit. Offer does not apply to prior purchases. Discounts on gift cards or certificates as well as other promotional discounts and offers are at the merchant's sole discretion. Offers are subject to change without notice. Visit asbhawaii.com/BuyLocal or our Facebook or Instagram pages to see which other businesses have offers and for details.
Merchant Specific Offer Disclosures
1Akira Japanese Restaurant honors multiple offers with qualifying purchases. See footnote (*) for additional terms and conditions.
2Must use promotional code PAGODABUYLOCAL at pagodahotel.com to receive the Buy Local discount. See footnote (*) for additional terms and conditions.
