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Happy Honolulu Pride Month from ASB!

ASB October 01, 2020 | 5 min read N/A

Happy Honolulu Pride Month! Did you know that Honolulu celebrates October as Honolulu Pride Month, spearheaded by the Hawaii LGBT Legacy Foundation? The month gets its origins from global LGBT History Month and National Coming Out Day on October 11.

At ASB, we’re proud to support the LGBTQ+ community – during National Pride Month in June, Honolulu Pride Month in October, and all year long.

ASB pride parade

As a bank that has a vision of making dreams possible, this includes the dreams of our LGBTQ+ customers, teammates and community members. Each year, Pride Month serves as an opportunity for us to be educated, inclusive and active in equality among all.

Although the global pandemic has caused the 2020 Honolulu Pride Month to look a bit different this year, we’re still committed to honoring and celebrating the LGBTQ+ community, and all walks of life that make our state and world a beautiful and diverse place.

Here are a few ways we’re celebrating Pride Month this year:

  • Rainbow Bright: We’ve rainbow-ed out the ASB Campus! If you happen to be driving by our home base on Beretania Street, check out our Pride display on our front lawn and our special building lights after sunset. You might also notice our logo and branding, featuring our custom design from MANAOLA, have turned rainbow for the month.

    Campus Rainbow Lights image

    Campus Rainbow Lights

    Front lawn Pride Display image

    Front lawn Pride Display

  • Proud to Be ASB: ASB is proud to be a workplace where teammates feel welcome and empowered to embrace and tell their stories. Each week, we’ll be sharing an ASB Pride Story, right here on our website.

  • Sponsoring Honolulu Pride Month: We’re proud to support the Hawaii LGBT Legacy Foundation and the 2020 Honolulu Pride Month as a gold sponsor. Click here to learn about their events this month, including their 2020 Virtual Honolulu Pride event on October 17, featuring Tiny Floats!

  • Paneling Pride: How do you create a safe and accepting workplace for all? Our very own Beth Whitehead joins fellow Pride leaders in our community for a free live webinar on Fostering Inclusivity in the Workplace on October 21. Stay tuned for details.

  • Instagram Filters: Make sure you’re following us on Instagram as we’ll soon be launching exclusive Pride filters. Don’t forget to tag us (@asbhawaii) so we can share!

  • Pride Backgrounds: Join us in celebrating Honolulu Pride all month long with our Pride-themed virtual backgrounds! Share your Pride by downloading and applying a background on Zoom or Webex.


Stay tuned for our first ASB Pride Story next week. Do you have a Pride story you’d like to share? Tag or message us on social media!

Learn more about how we support Pride by clicking here.