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Avoid Bank Scams with #BanksNeverAskThat Tips and Tools

ASB October 01, 2025 | 2 MIN read Personal

At American Savings Bank (ASB), we’re committed to making banking easy and safe for our customers. With October being National Cybersecurity Awareness Month, we’ve joined with the American Bankers Association and banks across the country in a nationwide effort to help you realize when you’re under a scammer’s trance and snap out of it so you avoid losing your money.

Male on laptop

Can you spot a scam?

Every day, thousands of people fall victim to fraudulent emails, texts and calls from scammers pretending to be their bank, a loved one, the government or law enforcement. And in this time of expanded use of online and mobile banking, the problem is only growing. In fact, the Federal Trade Commission’s report on fraud estimates that American consumers lost a staggering $12.5 billion to phishing scams and other fraud in 2024 — an increase of 25% over 2023.

These criminals are skilled at tricking you— convincing you to trust them, pay them and act fast. It’s time to snap out of it.

We want every bank customer to become a scam-spotting pro — and stop these criminals in their tracks. If something feels off, stop, take a breath and trust yourself.

Four red flags to look out for:

  1. You’re pressured to log into or send money with payment apps — Snap out of it.

  2. You’re contacted out of the blue, asked to act immediately and keep it a secret — Snap out of it.

  3. You get a text that includes a suspicious link — Snap out of it.

  4. You’re emailed an attachment that you weren’t expecting — Snap out of it.

Male on laptop

You’ve probably seen some of these scams before. But that doesn’t stop a scammer from trying. For tips, videos and an interactive quiz to help you keep criminals at bay, visit BanksNeverAskThat.com. And be sure to share the webpage with your friends and family.

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Nothing contained in this material is intended to constitute legal, tax, securities or investment advice, nor an opinion that it is appropriate for readers. The information that is contained in this material is general nature. Readers should seek professional advice for their respective situations.