Business Resource Center

When you choose American Savings Bank to help you with your business, you have access to a team of financial experts who are available during the hours that you need us and who are equipped to provide you banking options so you can make informed decisions to achieve your goals.

We’re not only committed to providing people resources to help with your journey, our Business Resource Center is an online tool for when you just want to do some research at your convenience. The site can help business owners at any stage – entrepreneurs turning an idea into reality, young businesses navigating unknown paths, or assisting established businesses with the tools needed to run more effectively.

At ASB, we strive to be your ultimate business resource, and we offer this guide to help point you toward the things you need to make your business the best it can be.

Marketing Plan Template

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Use our marketing plan template to set out a coordinated campaign for the coming year to target customers, outline your sales goals and then put in place practical steps to implement your ideas.

Download Marketing Plan Template (Word Doc)

Business Plan Template

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It’s important that you have a road map for your new business. Our business plan template will allow you to generate a tailored business plan that’s right for your business.

Download Business Plan Word Document

Help and Support for Your New Business

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There's a lot of on-going help available for new businesses in Hawaii – including government departments, financial institutions, business associations and non-profit organizations.

Professional Help

Be sure to explore different resources to find what you need to support your business growth at every stage. Ask other business owners for their recommendations on who they have accessed as well.

Professionals

There are a range of services that you can access, and who you choose depends on your own capabilities and type of business. If possible, choose advisors who have several other clients in your industry because they can often pass along that experience to your benefit. Even better if they specialize in your specific business sector.

Examples include:

  • Accountant - This is your go-to person for advice on major financial decisions, tax filing, tax planning, and, eventually, preparing for business succession. While an accountant will charge for their services and advice, it’s usually worth the investment.
  • Lawyer - This is how you prevent legal hassles down the road. Your lawyer can set up a company for you, draft a sales agreement to use with customers, review your website for legal issues, create contracts for your employees and help you to protect your intellectual property.
  • Business advisors and coaches - A business advisor is someone who will answer general business questions for you. A business coach will work with you to set business goals and encourage you to achieve them. Ask your colleagues for a recommendation.
  • Industry groups - You may want to join an association that represents your industry to stay on top of industry news and regulations, and to connect with your peers. Industry groups also provide professional development and learning opportunities for members.
  • Chamber of Commerce - Your local Chamber will host business networking events, seminars, workshops, award dinners and other activities designed to help business owners learn and connect with each other. Check out the Chamber of Commerce Hawaii to explore membership.
  • Management consultants - These are typically category-specific advisors brought in to help you address a particular challenge.
  • Business Mentors - A business mentor may be an experienced businessperson you’ve recruited to guide you through the process of starting and growing your business. You may find a business mentor through your local business media, Chamber of Commerce, business support group or professional network. Consider signing a mentor agreement to commit both parties to the process, establish the time commitment and define responsibilities.
  • The National Federation of Independent Business (NFIB) - This member organization offers a wide range of business services including advice, financial expertise, support and a powerful voice in government.
  • Business banker - Remember that your banker will have a wide range of business experience that you can call on to help when starting your business.

 

Hawaii Small Business Development Center (SBDC)

A helpful resource for new and existing small business owners, your local Small Business Development Center provides business support.

Key support elements include:

  • Advice from business advisors on various business topics, including marketing, finance, human resources and operations.
  • Research and analysis services to help you conduct market research, feasibility studies, business development strategies and industry studies.
  • Workshops and seminars – The Hawaii SBDC offers a regular schedule of affordable workshops, conferences, and special events designed to teach practical, hands-on small business management skills. 

 

There are several SBDC locations throughout Hawaii. Visit the Hawaii Small Business Development Center website for more details.

 

SCORE

Funded by the US Government, SCORE is a non-profit dedicated to helping small businesses by offering free mentoring, workshops, events and content to help you start and grow your business. Other resources include:

  • A resource library full of great links to content rich websites.
  • SCORE Women which provides support education and fellowship for female entrepreneurs.
  • A range of success stories profiling local businesses that have succeeded.

 

Useful business websites

There is plenty of support information online for your new business.
  • www.sba.gov/offices/district/hi/honolulu - The US Small Business Administration (SBA) offers business counseling, learning opportunities, business resources and funding programs to support new and existing small businesses.
  • https://ambergrantsforwomen.com/free-grant-tips-hawaii/ - Business women from Hawaii are eligible for an Amber Grant to help fund their enterprise.
  • www.usgrants.org/hawaii/small-business-grants - US Grants is a website directory of small business funding available to entrepreneurs in Hawaii and other states.
  • http://cca.hawaii.gov/breg/ - The Business Registration Branch of the Department of Commerce and Consumer Affairs is the place to go to register your corporation, limited liability company, general partnership, limited liability partnership or limited liability limited partnership in Hawaii. The Branch also registers trade names, trademarks and service marks.
  • www.irs.gov/businesses - The Internal Revenue Service (IRS) website provides tax information for businesses, including filing taxes, record keeping responsibilities, hiring employees and opening business tax accounts.

 

Summary

Spend some time online to research these resources and discover others. Check out local business organizations and services available to help your new enterprise thrive in Hawaii. Read trusted business publications for a source of growth strategies, business tips and inspiration.

 

Next steps

  • Contact one of our friendly Business Relationship Managers to see how we can help your business.
  • Before you join any association or group, ask to attend as a guest to see if the organization can bring value to you and your business.
  • Ask experienced small business owners to recommend resources they used to get started.
  • Attend local business conferences, trade shows and franchise shows to discover additional resources to support your business journey and build your business network.
  • Use social media to follow trusted business advisors, organizations and associations.

Protecting your business from theft and fraud

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There are a number of risks that you’ll face in business – from employee theft to a competitor using your intellectual property. It’s your responsibility to safeguard your business from anything that may impact your survival and growth.

Risk Prevention

Like most things in business, prevention is the best cure – a little planning now could save you a significant financial cost in the future.   Review the following list of some of the common issues faced by businesses.

 

Staff theft and fraud

To safeguard yourself and your business from being affected by employee misconduct it’s important to take proactive steps to ensure opportunities for fraud are limited. A written policy of accountability and robust cash-handling systems will reduce the risk of theft or fraud.

Here are some examples of employee misconduct that could have a significant effect on your business:
  • Stealing products, or stealing and selling to others at a lower cost.
  • Stealing work time (such as an employee consistently leaving early, or wasting time at work and keeping other employees from getting their work done).
  • Excessive and unauthorized employee travel costs and expenses.
  • Employees filling up their personal car with gas using the company-issued fuel card.

 

Solutions to protect your business 

Here are some practical solutions to start safeguarding your business:
  • Outline specifically what’s considered theft in any employment agreements with staff and what is deemed misconduct. Taking one piece of photocopy paper home may be ok, but taking a ream of paper may not be.
  • Train your managers to spot theft – a vigilant manager is usually the first and immediate line of defence against employee misconduct.
  • Regardless of who it is (even a key employee) you must be seen to take action, otherwise you’re viewed  as condoning the action and it becomes an accepted practice.
  • Limit the number of employees assigned a business credit card set card spending limits.
  • Set up stock control software and systems to track all products in and out of inventory.
  • Require two people to sign products in and out of inventory management systems.
  • Remove cash handling by going online for all receipts and asking business customers to pay online.
  • Set up stock control software and systems to track all products in and out.
  • Deposit cash to your business account at least daily, if not more often depending on the amount of cash you carry.
  • Pay for expenses via a business credit card rather than using petty cash.

 

Customer payments fraud

Customer payments fraud is simply any kind of customer deception that leaves you paying for losses out of pocket.

Here are some threats to be aware of: 
  • Check fraud - A person commits fraud by writing several checks in a short period, knowing there are insufficient funds to cover all of them.
  • Credit card fraud - When someone illegally uses another individual’s credit card or uses a stolen card.
  • Counterfeiting - A person could attempt to pass counterfeit cash or counterfeit checks at your business. 

 

Solutions

Here are some top tips for preventing customer payments fraud:
  • Perform credit and security checks on any credit you offer to other businesses, and don’t forget to check the debt history of the owners.
  • Only accept advance payments, or at least a deposit before commencing work to cover your material costs. If it’s possible and relevant, ask for progress payments on a regular basis so you’re being paid as you go.
  • Do not allow employees to sell to friends and family (who could be receiving large unauthorized discounts).
  • Educate your staff on common fraud techniques and how they can spot them. These include a customer having ‘forgot’ their photo ID so you cannot check their card details, or buying a small amount of product with cash (to trust them) then buying a large volume with a stolen credit card.
  • Allow only a select few employees to accept payments from customers, and regularly change these employees so it’s not the same person each time. 
  • If it’s relevant only accept electronic payments and do not accept checks (if bad checks are an issue for your type of business).

 

Theft of ideas or brand

As competitors come into the market, you may find people copying any success you’ve had. Make sure you have your intellectual property protected. You don’t want others to piggy back on your hard work. The main forms of intellectual property are:
  • Copyright – protection for original works of authorship, including literary, dramatic, musical, and artistic works.
  • Trademarks – protection for words, phrases, symbols or designs that identifies the source of the goods or services.
  • Patents – protection for inventions or discoveries .
For more information regarding protecting intellectual property, visit the United States Copyright Office or the United States Patent and Trademark Office.
Finally remember that you may have ‘trade secrets’ that you also want to protect such as the way you do business or customer budget cycles. In these cases protect this knowledge by ensuring it’s kept secret.

 

Theft of intellectual assets

Intellectual assets are things that you can’t always protect legally, as it’s too hard or too expensive. For example, it could be a relationship with a client, knowing customer buying cycles, or the time you’ve spent understanding the needs of your customers. This information is hard to protect but a valuable asset all the same.
Potential solutions:
  • Sign a Non-Disclosure Agreement with key clients to reduce the chance they will tell everyone how you do business.
  • Draft confidentiality agreements and restraint of trade clauses with staff to deter them from taking your trade secrets to a competitor if they leave.
  • Keep your best ideas to yourself.

 

Next Steps

  • Identify the key risks in your business.
  • Involve employees to detect any risks they may see.
  • Develop a plan to mitigate the key risks to reduce the chance of them happening.
  • Make sure implement these risk reduction tactics as part of your operating procedures.
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